OREOiD Custom Cookies: Configurator Review

OreofromUnited StatesUnited States

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Other & Specialty3DOverall 4.5

Using and comparing this tool

OREOiD is OREO's cookie personalization experience. The official tool offers choices such as base cookies, fudge, sprinkles and text. This review focuses on how the interface connects those choices to a product preview and an ordering flow.

  • Compare how well the preview communicates the difference between choosing a decoration and adding custom text.
  • Look at the feature list and screenshots below for ideas for personalized gifts and other configurable products.
  • Check current customization choices, order quantities, shipping destinations and delivery times on OREO's website before ordering.
Official OREOiD custom cookies
Oreo iD Cookie 3D Configurator screenshot 1
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About

OREOiD is Oreo’s custom cookie design platform that lets fans create personalized OREO cookies. Users choose from 8 creme colors, dip cookies in milk or white fudge, select from 8 sprinkle colors, and add custom images or text — or choose from 160 pre-designed options. Finished creations can be ordered in packages ranging from single-cookie favor bags to 24-count gift boxes.

Scores

Overall 4.5

Performance

Editorial

4.8

out of 5.0

UX Score

Editorial

4.2

out of 5.0

Performance Breakdown

Stability
5
Load Feel
4
Responsiveness
5
Asset Strategy
5
Feedback
5

UX Breakdown

Mobile
5
Interactivity
3
Clarity
4
Findability
4
Decision Aids
5

Features

Reviews

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Technical Details

Rendering Mode
3D
Commerce Integration
Cart/Checkout
Technology
Developer
Goodness

Categories

Tags

Industrial Equipment

Business Outcomes

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