Editorial Policy

Last updated: October 28, 2026

1. Who Runs Interact Gallery

Interact Gallery is run by Nick Markou (see the Legal Notice). Nick Markou also provides consulting and development services for interactive 3D projects: the "Start a project" and "Request a build" forms on this site go to him. Some listed projects were built by companies he has worked for or with in the past.

Neither fact affects which apps are listed or how they are scored. Every listing is assessed against the same criteria, and no developer or brand can pay for inclusion, placement or a score.

2. What Gets Listed

We list interactive web experiences that anyone can open in a browser: 3D product configurators, virtual showrooms and tours, AR previews, browser games and interactive art. An app is published once we have tested it without private access. Apps that stop working or are taken down are removed from public pages.

A listing is not an endorsement, and it does not mean the brand or developer is affiliated with Interact Gallery.

3. Where the Information Comes From

Listings are based on testing the live app and on public sources: the brand's own website, the developer's public portfolio or case studies, credits and metadata in the app itself, and press coverage. A developer is named only when a public source identifies them. Descriptions summarise what the app does; screenshots are captured from the live app, and every listing links back to it.

4. How Apps Are Scored

We test each app in desktop and mobile browsers and score ten criteria on a five-point scale, in two groups.

Performance

  • Stability — How crash-free and error-free the experience is.
  • Load feel — Perceived speed of the initial load and time to interactive.
  • Responsiveness — How quickly the app reacts to user input.
  • Asset strategy — How efficiently 3D models, textures and media are loaded.
  • Feedback — Quality of loading indicators, progress cues and constraint feedback.

User experience

  • Mobile — How well the experience works on phones and tablets.
  • Interactivity — Depth and quality of controls such as rotation, zoom and drag.
  • Clarity — How clear the layout, labels and visual hierarchy are.
  • Findability — How easy it is to discover options and product variations.
  • Decision aids — Comparisons, summaries, pricing, and save or share features.

The Performance and UX scores are the averages of their groups, and the Overall score is the average of Performance and UX. Once signed-in users have reviewed an app, its displayed Performance and UX scores combine the editorial score (70%) with the average of user reviews (30%). Awards such as Best UX, Best Performance and Most Features are calculated automatically from these scores across the whole catalogue.

5. What a Score Means

A score is our editorial opinion of how the experience performed when we tested it, on our devices and connection. Apps change after review, so a score can go out of date. It rates a single experience, not the developer or brand behind it.

6. Corrections, Re-reviews and Claims

Brands and developers can email sothnotprod@gmail.com to correct a fact or to ask for a re-review after an update. We re-test the app and update its scores if it has changed. The full procedure, including removal requests, is in our Terms of Use.

Developers can claim their vendor page to manage its profile, app descriptions and screenshots. Claimed vendors cannot change scores.

7. User Reviews

Signed-in users can leave one review per app and edit it later. Their answers are converted into Performance and UX scores. People who built, commissioned or compete with an app may not review it. Reviews are moderated after publication under our Terms of Use.

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